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7
Pointers about Web Design
In order to
master the art of web design, designers must follow
the subsequent pointers:
1. Web designers are marketers per se. Web sites are
all about advertising products, ideas and services.
Thus, a web designer has to understand the mindset of
marketers in order to create a design that sell.
2. Read, read and read. We do not experience everything.
Thus, our tendency is to learn from others. Reading
web design books, newsletters and tips are pretty valuable
since they can save you time and effort. Basically,
books are more conclusive than newsletters and tips
however, they are for free and mostly updated.
3. Narrow down your target market. You cannot please
everybody same thing that you cannot be good at everything.
Thus, this fact calls for the narrowing of your target
market. Even in the interface of the so-called web design,
a designer cannot claim that he is an expert at anything
or everything about the needs of a website. It is better
to pick a certain audience and try to be good at catching
their attention, preference and choice. This practice
allows you to be best at a given area thus developing
expertise.
4. Answer your target audience’s needs. In order
to answer the visitor’s needs, web designers must
know what kind of visitors his site is welcoming. Do
they belong to the younger generation or otherwise?
What do they want from your site? Are these information,
details and pleasures in your site in order to get their
undivided attention and loyalty? Bear in mind that colors,
font size, style of graphics, contents and the entirety
of the site affects viewer’s decision and choice.
5. Know the basics of SEO and copywriting. Though Search
Engine Optimization and copywriting are not directly
related to designing, still, designers must have basic
knowledge about them. This is because web designing
is intertwined with marketing, use of keywords and visibility.
Aside from that, designers must also have knowledge
of the programming basics. If not, the tendency is waste
time or to create a mediocre or unsatisfactory design
to the detriment of the sites.
6. The primacy of functionality. If ever you are faced
to make a decision between a web site’s aesthetic
form and its functionality, you have to be firm in upholding
the latter. Not everything that is pretty is ‘saleable’.
Besides, you don’t create web sites for the sake
of making it nice-looking.
Above anything else, the site must be functional so
as to cater to every visitor’s wants and needs.
Appearance is a means to catch visitor’s attention
nevertheless, it is not the end. If a designer prioritizes
appearance alone without considering its primary consideration
the web site’s marketability will suffer.
7. Know when to break the rules. Rules are only guidelines,
if you feel that the rules are inappropriate for a certain
creation follow your heart’s desire and venture
on an experimental adventure.
Please visit Web Development Services Pros site at
http://www.webdevelopmentpros.com for comments and inquiries
regarding this article.
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